Approach
Growth you can read.
A sequoia records every season in its rings. Our method works the same way: each stage leaves something durable and documented that the next one builds on.
The method
Four rings, eight phases.
The sequence flexes by project. The ownership does not: the same senior people carry the work from the first question to a live system.
Root
We learn the business, the users, the data and the constraints, then agree what success means in numbers before anything is designed.
Form
Workflows, prototypes and system architecture develop together, and the riskiest AI and data assumptions are tested on real material.
Grow
Production engineering with evaluation built in: test sets, failure analysis, human review paths and cost control from the first sprint.
Endure
Release, adoption and measurement, then continuous improvement or a clean, documented handover to your own team.
Discover
Problem, users, constraints
Define
Scope, economics, success
Design
UX, workflows, prototypes
Architect
Systems, data, AI
Build
Production engineering
Test
QA, evals, reliability
Launch
Cloud, release, adoption
Improve
Analytics, iteration, scale
Engagements
Clear scopes, no surprises.
Full product engagements typically begin around $50k. Diligence is fixed-fee. Durations are typical and confirmed on the first call.
Diligence screen
Investors · pre-LOI
Is the technology real, where does the advantage live, and what are the red flags? A short, plain-language read before you commit to exclusivity.
Confirmatory diligence
Investors · post-LOI
Architecture, code, data, AI claims, security, team and scalability, with findings rated by severity and a cost to fix for each.
Discovery sprint
Operators
Turn an open question into a product definition, architecture, evaluated prototype and a delivery plan you can take to your board.
Build
Operators
Design, engineering, AI evaluation, launch and handover, led end to end by the same principals who scoped it.
Fractional leadership
Investors & operators
A part-time CTO or Chief AI Officer for a company or portfolio: roadmap, hiring, vendor review and 100-day value-creation plans.
Start a project
Bring us the difficult part.
You don’t need a specification. A rough idea, a broken workflow or a technical unknown is enough to start a useful conversation.